Easy Real Estate Ideas that Work
Easy Real Estate Ideas that Work
Real estate is really on the rise and with the availability of the digital platform, one can do this business with the properties at the other side of the world like property Malaysia. Yes, one can easily manage his real estate business wherever he is with the help of the internet. One may also neglect taking care of the liver while working hard.
Are you in the real estate business? Do you know that there are so many highly recommended places in Malaysia where you can start buying properties and even staying there? Any place is right like Kuala Lumpur, Penang, Johor and more. However, the problem is not really how to start a real estate business as if you have the funds, you should be able to do that easily. Instead, your goal should be is to come up with great ideas so that this business of yours will grow. Check out these properties for a great buy: Titiwangsa Sentral, Harbour Place, Putra Majestik, Pangsapuri Dedaun Hijau (Greenfield Regency) and Alam Impian.
Here are some suggestions that might work in your situation:
1. Initiate an email nurturing campaign
Have you read the story Hansel and Gretel? I am pretty sure you do, and you are quite familiar how the two kids end up in the candy house. This should be your goal as well, to guide your leads to their dream home (sans the witch). You can do this by tailoring your interactions to their previous actions. Like for instance, if they have attended an open house you hosted, you can then notify them of the same upcoming events. In short, you will just try to notify them of the next step they should deal with based on their first step.
2. Emotional storytelling
Content marketing is now popular to market almost all types of businesses, including real estate. You can also come up with your emotional story that will somehow connect to your business. If you are not that talented in making compelling stories, you can hire someone who is. This will not only help you in marketing your business, this will also enable your target audience find, your site with the list of your properties or rental properties for that matter.
3. Create a webinar
This is seminar in the offline world and webinar in the digital platform. While companies host a seminar to orient their employees about certain things, you can also host a webinar to orient your leads how to find the best home rental property. Through your video, they should be able to realize that what you offer is actually what they need.
4. Old school tactics
Yes, the marketing campaigns these days usually focus on the digital platform. However, this does not mean that the old ways have lost their potency. In fact, being they are now considered unique, they are even more effective. So, try sending postcards to your leads in the particular zip codes you are active in.
5. Contribute in local magazines
Even with the availability of the internet, a lot of people can’t still ignore the local magazines as here they can easily find everything about their place. You can take part of their magazines so that you can also start talking about your properties here and at the same time, orient them about real estate.
6. Host free seminars
You can also host free seminars for homebuyers to orient them about the basic of home buying, mortgage and so on. This should make them look up to you that your suggestions will be authentic for them. Note that advertising these days focuses on inbounds and that does not only mean online but also offline. Yes, this might take some of your time, but then again, you will be able to impress a lot of home buyers and your name will be imprinted in their minds.
7. Get branding
You can promote your company using different promotional items with your company name in it. You can also include your contact number so that when they decide to buy a property, you will the first one they will remember. Just make sure that the items you will give are really useful so that they won’t just be easily discarded. You can give away pens, caps, tshirts and other items that they can use every day.
8. Connect with local businesses
Partnering with the local businesses can also bring your name to more places. Like for example, if you partner with a diner, you can supply with them with tissue holder or mugs or koozies and so on with the company name printed in each of them of course. You should make your brand more popular.
9. Ask for testimonials
Testimonials are immensely trust signals. Most of your customers will surely believe this as they are from the likes of them. Thus, if you can ask your precious clients for testimonials, this would surely a great deal of good for your business.
10. Make sure that your online shop is awesome
For example like when one will try his best to come up with an attractive offline shop, you should also make sure that your online shop is awesome.
It should be a kind of website where finding the right buttons will be easy and your customers should have an easier time going through it. If you have no knowledge about this, you must not hesitate to hire a website developer and website designer. They are the only ones who can provide you with the kind of website that will surely satiate your demands.
11. Keep in touch
Even if the previous buyers are not connecting to you anymore, you should initiate the interaction. Doing so will somehow relieve them of the good experiences they had with you. You can never tell if at the time you reconnected with them, they have an acquaintance who needs to buy a property. You will be in great luck by then!
12. Come up with a referral system
It would be great if your previous clients will automatically refer your business to their networks. But, that is not assured. Instead, you can create your own referral system in which every referral will earn them a kind of gift. That is right, you need to give them something in return as if you won’t, you can’t really expect that they will remember your company when one is asking from them.
The property Malaysia might indeed be booming these days, but you also need to your own work to ensure that your business will grow. A property agent such as edgeprop.my provides the best properties in Malaysia. Buying the right property is just the start and not the complete assurance that your business will be successful. Instead, there are so many ways you still need to do to ensure that you get your share of the home buyers. Note that with the tough competition, getting their attention can be a struggle. As each of you is doing his best to get their attention, you must make sure that your marketing campaign will not be overshadowed by theirs. By getting inspiration from the tips above, you should be able to come up with something that is effective and unique at the same time. Check out the Flora Damansara, Solaris Dutamas and PV 10 Platinum Lake.
Now is the time to delve in real estate as the properties are still affordable in some part of the world like in Kuala Lumpur and other states in Malaysia. At most, the qualifications are also not complicated.